Marketing

Basic Meta Date Management

All still and Motion media files store meta data,
Adding meta data to still & motion media  adds 10 to 15 minutes to DAM workflow process. By adding this information the files can be tracked in-house and when they posted to the web. This helps searching the archive to find the media file and when the media it posted any where on the web.  

4 resource sites are listed.  If you have related site please add them to the comment and they will be added the list.

www.controlledvocabulary.com   David Riecks  owner
 
http://www.photometadata.org/

https://iptc.org/standards/

http://damcoalition.com/

Tagging still & motion media and working with analytics.

Always check your sites analytics data.

The subject of this post is monitoring  meta data in the still & motion media files. No new news here. I’m still trying to figure how this info is used. 

When I signed up to Square Space I wanted to showcase video projects along with still photos. Turns out most of us are using smartphone and tablets  to communicate and view web data.

My site provider can only show photo banners on smart devices.

My site, LetsSeeSomething.com  analytics  data showed 53% of the traffic to the site was from smart phones and tablets, and only 26%  from desktop computers. 60% used Chrome mobile, 6% used Safari mobile, android devices where used 60% of the time.

So on the design side I need a new idea’s to show off the motion work and once I dig deeper in to the page date I just hopefully start to see how the media meta data tracks. 
 
I’m going  to use Adobe spark and  short video  clips posted to Youtube and Vimeo.. Then review the analytics.

 

Marketing with multiple web site.

As a entrepreneur, I own 10 registered web sites/properties. Today I'll talk about the 3 sites use to market my photography/video business.  

1 Zen-Media.com is hosted by Photoshelter.com this a media archive storage/management site. Currently I have 25,000 images archived on the site. The site is backed up in two location with 24/7 access & support. Clients can log in 24/7 to download their project media. Anyone who visits the site has the option to purchase stock photos and fine art/WallArt prints.

2 CarlBortolami.com is hosted by Adobe/Behance. Behance is a international show case portfolio site and it's part of the Adobe Creative Suite package. The site content is geared for trade clients and freelance talent.

3 LetsSeeSomething.com You are here! SquareSpace hosts this site. S.S. has a similar interactive template system to Behance. They have a wide range of templates to select from. The site is built on the Haydon template. Marketing wise, the site is geared for clients looking for creative branding & signature media solutions.

 

Time wise. I'm budgeting 5 to 15 hours per week to manage & up-date content.

What's next? ....
•Tagging still & motion media and working with analytics.
•State of the Art asset workflow management.